European Tour British Masters Case Study
Challenge
- The European Tour were looking for a fresh new product range
- Looking for improved packaging to help sell through
- Improved Point-of-Sale
- Tie into Callaway branded product as a sponsor of the tour
Action
- Your Own Brand design team created a new unique range
- Created a range with a design language that could be adapted for all tour events
- Worked in conjunction with the European Tour Brand Guidelines
Outcome
- A new range on sale for the first Event at the British Masters
- New packaging helping to improve sell through
- Improved look and feel in store due to new POS